AS part of its ongoing efforts to improve the brand’s reputation through the Isuzu Outlet Standardization (IOS) program, Isuzu Philippines Corp. (IPC) has recently inaugurated the bigger and better Isuzu Davao dealership. Operated by Southern Motors of Davao, Inc. (SMDI), the company has been serving the needs of city residents for more than seventy years. Isuzu Davao is reiterating its commitment to give the people of Davao the most exemplary customer satisfaction with the improved facilities.
Isuzu Davao replaced their old red fascia with a new Anthracite Gray metal mesh façade design, officially following the IOS corporate design philosophy. The newly constructed facility sits on the same 10,000-sq.m lot at 122 MacArthur Highway, Matina, Davao City. The new dealership design also represents Isuzu’s reputation for manufacturing dependable, long-lasting products. For a better client experience and more effortless business flow, the dealership’s interior is clean and spacious, thanks to its sleek and simple design. Based on consumer and dealer productivity viewpoints, each component of the IOS design is carefully laid out.
As a manifestation of the SMDI’s long-standing contribution to the city, Isuzu Davao’s grand opening was graced with prominent guests from the local government, IPC, SMDI, and fleet accounts. No less than former Philippine President Rodrigo Roa Duterte attended and accompanied by his common-law wife Honeylet Avanceña and Senator Bong Go. Also present were Davao Vice Mayor J. Melchor Quitain Jr., IPC President Noboru Murakami, and Isuzu Davao President Jockson Liu. They all initiated the ribbon-cutting ceremony to mark the official opening of the bigger and improved Isuzu Davao.
“With the booming economy of Davao City, it is suitable that we elevate their experience with this new IOS dealership, which not only provides a more conducive atmosphere but operational efficiency from sales to aftersales, so that ultimately, we can achieve ‘Customer Success,” said Murakami.
Besides the upgraded design, Isuzu Davao also expanded the dealership’s floor area to 5,100 sq.m, creating more showroom and service center space. The more extensive showroom can accommodate three light-commercial vehicle units on display and one truck unit. The service center now has six service bays to accommodate trucks and around thirty light-commercial vehicles. The new facility also doubled its Body Repair and Paint (BRP) bays to ten to improve service time and accommodate more service demands. Moreover, SMDI expanded its stockyard by acquiring an additional 4,000 sq.m area to ensure units are readily available for Isuzu Davao.
Fueled by their commitment to “quality customer service at all times,” Isuzu Davao President Jockson Liu expressed how humbled he is by the opportunity and trust bestowed on him to rebuild SMDI, their family business, for seventy-three years. Furthermore, to face the new and more progressive business environment in Davao. Both the renovation of the facility and the integration of the new Dealer Management Systems in the operations ensure Isuzu Davao’s long-term business sustainability for many more years to come.
As one of the loyal customers of SMDI, Duterte expressed his trust in the Isuzu brand for providing the most durable vehicles and his appreciation to Isuzu Davao for being the oldest dealership in the city, providing the best customer satisfaction to Davaoeños.
As part of their “Road to 50” dealership program aiming to increase the number of Isuzu outlets nationwide, IPC is also improving the current facilities of existing dealerships to provide a world-class customer experience from all Isuzu dealerships.
Image credits: Randy S. Peregrino
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